We wanted to reassure you during these challenging and unprecedented times that safety remains paramount for our residents, our teams and any potential new colleague wishing to join.

We are reaching out to those in other industries with vital transferable skills, that have found themselves not able to work because of company closure. We have bank, permanent and part-time opportunities for you to consider within our homes and in the community, full training and support will all be provided and again your safety will be our priority.

Available Bank roles can be seen here

Help us help the most vulnerable people today.

Marketing and Communications Executive

Location

Colchester, Essex

Salary & Benefits

Competitive

Vacancy Type

Full Time,

Permanent

Closing Date

28/05/2021

Marketing and Communications Executive 

Apex, Colchester 

We have a brand new opportunity to join our Marketing Team as a Marketing and Communications Executive. This role would support care homes and home care branches with targeted marketing and communications campaigns to deliver budgeted occupancy.

Healthcare Homes Group are a recognised provider of high quality care services. Our existing portfolio of care homes comprises of 45 residential and nursing homes, located across East Anglia and the South of England. We take great pride in providing tailored care to the individuals that use our services and are recognised in industry awards for our ethos of delivering the very best person centred care possible.

Duties and responsibilities

  • To develop marketing plans to drive care enquiries and help support recruitment into homes and branches
  • To ensure that individual homes and branches receive regular local media coverage to help build awareness, by being highly proactive in researching media opportunities, proposing subject material and making things happen.
  • To field inbound media enquiries and remain in contact with media during comms episodes.
  • To develop copy for media releases, secure photography, obtain local sign-off and Board sign off, issue to and liaise with local media owners
  • To plan and deliver local and online advertising to maximise enquiry generation
  • To maintain and update promotional collateral, signage, and outdoor advertising
  • To manage and report on budget expenditure and ensure efficiency of spend.
  • To ensure consistent application of brand guidelines across all media
  • To support The integration of newly acquired homes into the group, handling local rebranding, adapting local marketing materials and briefing homes on marketing processes

Qualifications

Not less than 3 years experience delivering the external comms agenda in a B2C setting, ideally but not necessarily related to care, and preferably in a multi-site business. May equally be in an agency environment with relevant client experience.

Educated to degree level, or A level if followed by a formal qualification in Marketing or Comms (Institute of Marketing or similar)

Working conditions

Work will be from an office base in Colchester requiring regular contact with leadership teams across different functions. Some travel to homes and branches in the business will be required, with occasional overnight stays.